Newstead Aesthetics · Homepage rebuild

Reference board

34 references, five teardowns. Hover any tile to scroll the full-page capture; click to open it full size. Top picks are badged. My recommendation is below.

The recommendation — the winning formula

Build on the Ouronyx skeleton (warm-ivory hero with the subject bleeding off one edge and all type in the empty space, then alternating 50/50 editorial splits, then a two-location block), drop in the Ever/Body treatment mechanism up top (a concern label, then five signature treatments each as its own photo card), all held to the Aesop / Rationale discipline (warm off-white never pure white, hairline rules not boxes, one restrained scale), rendered in Bobbie's real brand — Giordano Gold serif display + Figtree, porcelain / toasted-sand / molten-mocha, so it reads as unmistakably Newstead.

Five rules every top reference obeys:

Direction anchors

Aesop — the discipline: warm ivory not white (#FFFEF2), soft charcoal not black, ~2.5:1 heading:body, hairline rules not boxes, type NEVER on a subject.

Aesop — HomeWarm ivory ground, type in its own space
Aesop — CategoryHairline rules, no cards/boxes
Aesop — AppointmentsServices as prose + quiet inline price
Aesop — ProductCard = image, name, one line, plain price
Aesop — EditorialChapter-close italic serif quote

Rationale — warm greige bands (#F6F5F4) never white, one small sans with wide tracking, all colour from photography, science stat-blocks, 'Book a Consultation' beside every offer.

Rationale — HomeAlternating full-bleed warm bands
Rationale — TreatmentsTreatment presentation model
Rationale — Collection5-tile macro-crop category row
Rationale — ProductScience %-stat credibility blocks
Rationale — PhilosophyFounder / research authority
Rationale — LocationsClean location + consult CTA

Best clinics in the world (ranked)

The gold-standard clinic homepages. Top 3 flagged. Ouronyx = overall feel + hero. Ever/Body = the actual treatment-card mechanism. Aesthetic Lab = the editorial signature.

★ TOP PICK
1 · OuronyxWINNER — portrait off-edge, type in warm negative space
★ TOP PICK
2 · Ever/BodyTREATMENT CARDS — concern label + one photo per treatment
★ TOP PICK
3 · Aesthetic LabArched image crops + circular practitioner badges
4 · Minimale3 line-icon category columns (calm, no-photo option)
5 · Rationale5-tile macro category row
6 · CadoganAwards + innovation trust timeline
7 · Sarah ChapmanClinical-with-human-touch register
8 · Skin Design LondonFounder-as-hero, dark-luxe option
9 · Joanna CzechLocation-aware booking (pick studio)
10 · Dr David JackPractitioner philosophy quote block

Ten more references

Adjacent luxury / editorial. Aman + Susanne Kaufmann are near-exact palette matches for Bobbie's porcelain/toasted-sand. Aman + Six Senses = the best photo-per-treatment structures for a service business.

PALETTE
AmanPALETTE + centred serif hero, 3-up treatment cards
PALETTE
Susanne KaufmannPALETTE match (#f2eeeb), photo-per-category grid
Six SensesPhoto-left/text-right treatment rows
Augustinus BaderClinic-room photo + Book split
Dr Barbara SturmConcern-led macro-photo grid
Tata Harper4-up photo 'journey' cards
Vintner's DaughterManifesto + founder signature (trust)
111SkinSubject one edge, type fills empty half
U BeautyAlternating half-photo/half-colour rhythm
Grown AlchemistPortrait-per-category grid